The automotive industry is considered to be one of the most lucrative and stable industries in the business world. Globally, people use auto in their daily life. Hence auto repair businesses are steady and secure. As steady and reliable as it is, it is also very competitive, and it is possible your brand go unnoticed among your competitors especially the well-established ones among them.
Success in the automotive repair marketing comes through careful application of tested and proven marketing principles. With the inception of the Internet and social media, the ways of delivering marketing messages have changed. However, the underlying basics of marketing still apply. As in any business operation, the first step to market your business is the formulation of a sound strategy. To support this chosen approach, establishing an ideal marketing mix is imperative. And finally marketing messages should be geared to gain attention, arouse interest, stimulate desire and elicit action. When the aimed at attracting business are efficiently carried out with these fundamental concepts, the accomplishment of success is inevitable.
As a business enthusiast who is keen to boost his or her revenue, it is crucial for you to understand automotive repair marketing and how it is a key to a successful shop. Automotive repair marketing is as simple as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some extra boost and fresh ideas to your automotive repair marketing campaign. The public loves new ideas.
Automotive repair marketing is about taking action. Therefore, you as the business owner should ensure that you use the right automotive repair marketing tools. Here are some of the most productive marketing tools for your auto repair business.
Direct mail marketing technique
One of the most recommended automotive repair marketing tools continues to be the direct mail method. Almost all auto repair businesses employ this practice by mailing postcards to homeowners in zip codes surrounding their shops. This approach is an easy and efficient way to promote your services to potential customers. However, you will need to mail enough quantities to come up with a good response.
Start a blog or website
The internet is one of the leading automotive repair marketing tools you can use. Set up a blog and spend ten minutes daily writing captivating anecdotes, routine maintenance information, tips, advice, and also car reviews. The more you write, the quicker you will be crawled by search engines like Google, and the faster you will reach a massive audience which will eventually result in more business.
Social media marketing
One of the best tools for automotive repair marketing is social media. Websites like Facebook, Twitter, Instagram, etc. are becoming increasingly popular and more repair shop owners are utilizing this tool to promote their shops and get new clients. Using social media for your automotive repair marketing will instantly expose you to millions of people. So, imagine what happens when Alex needs a new transmission, and he sees your business profile on Facebook? Voila! You have a new client. Although this may sound a bit difficult, social media can worth thousands of dollars to your repair shop.
The old word of mouth
This method is one of the earliest means of marketing in the business world. However, this has also proven to be one of the most reliable forms of marketing. For instance, you launched your automotive repair marketing campaign with the direct mail marketing method. You acquired just two new clients using the method. If you do a perfect job, guess what happens? These clients will tell their friends about it, and their friends will also inform their friends, this chain continues and eventually unfolding the perfect marketing campaign.
Most business owners usually give press releases a total miss, believing that there is absolutely no possible way that a press release could be of any benefit to their automotive repair marketing campaign. Completely wrong! Press releases are very efficient and can be done either online or off-line. With the off-line method, write or get someone to put together a press release on a timely topic and send it to your local magazines and newspaper. With the online means, do the same and publish it to a press release service. Press releases usually are ranked higher than regular web pages and blog posts.
Be involved in the community. By being involved with your community, you foster awareness to your business. Keep a collection for a local charity in your lobby, plan an employee volunteer day, or donate part of your services to organizations or people in need. Giving back to the community in small ways can significantly benefit your business in the long run.
There are various other automotive repair marketing methods to choose from as marketing strategy. If you are interested in taking your auto repair shop to the next level and getting more vehicles into your store, then be sure you give these methods mentioned above a shot today.
Keep in mind that success does not happen overnight. It takes time to develop brand awareness and experience to bring you an excellent reputation. Dedication and hard work will bring about the success that will last for countless years to come.